Taco Club Ad Set

Goals Behind the Project

The purpose of this project was to create various internet ads of different sizes using one picture as the base for all designs, ensuring consistency and brand recognition.

My Role and Responsibilities

• Designed a logo to complement the ads.

• Created three ads in different sizes, each with a unique design, using a single base image.

• Developed mockups in Adobe Photoshop and translated them into functional ads using HTML and CSS.

  
  

Challenges and Solutions

• Color Selection: Ensuring the colors stood out against the dark background of the base image required experimentation and testing.

• Technical Translation: Adapting Photoshop designs into HTML and CSS pushed me to utilize online tutorials and adjust my approach when my initial vision exceeded the course material.

  
  

Process Overview

1. Concept Development:

   • Selected a photo as the base image for all ads.

   • Designed a logo to fit the theme of the ads.

   • Determined ad text and messaging.

2. Design Creation:

   • Built mockups in Photoshop with unique layouts for each ad size.

3. Implementation:

   • Wrote HTML and CSS for each ad.

   • Organized all components into structured files for future use.

     
     

Final Outputs and Results

• Gained practical experience in Adobe Photoshop, HTML, and CSS.

• Strengthened skills in ad design and adapting creative ideas into functional digital formats.

Extract files to see live ads