Scholly Brand Redesign

Goals Behind the Project

The objective of this project was to collaborate with a group to redesign a brand and create an advertising plan that effectively communicated the brand’s message, resonated with its target markets, and achieved the outlined campaign goals.

My Role and Responsibilities

As a member of the Promotional Plan Team, I held two key roles:

1. Creative Member:

   • Developed the new brand logo and designed all marketing materials.

   • Contributed to creating engaging visual and multimedia content.

2. Copywriting and Proofreading Member:

   • Wrote about the primary and secondary markets and edited content for the campaign, adding information where necessary.

   • Ensured clarity, accuracy, and consistency across all communication channels.

Additionally, I compiled and edited the final video presentation, ensuring it reflected our campaign’s key messages.

Challenges and Solutions

Working with a remote team required effective time management and communication to stay on track:

• To overcome this, I completed my individual tasks promptly and sent reminders to the team, ensuring deadlines were met.

  
  

Process Overview

1. Initial Research and Planning:

   • Chose a brand, researched its mission, target markets, and current positioning.

   • Outlined campaign goals and strategies.

2. Brand Redesign:

   • Created a new logo to align with the updated brand identity.

3. Media and Material Development:

   • Determined appropriate media channels for the campaign.

   • Designed marketing materials to support promotional efforts.

4. Campaign Planning:

   • Developed a detailed budget and timeline for implementation.

   • Highlighted the potential benefits and outcomes of the campaign.

5. Final Presentation:

   • Delivered a comprehensive video presentation summarizing the campaign.

     
     

Final Outputs and Results

• Gained practical experience in designing and executing an advertising campaign.

• Enhanced skills in group collaboration, time management, and creative development.

• Produced a cohesive and professional campaign plan that achieved the project’s goals.