Chocolate Sky Jewelry

Goals Behind the Project

The objective of this project was to design a comprehensive visual identity for a jewelry store, including a logo, identity package, full-page ad, and infographic.

My Role and Responsibilities

I was responsible for creating all aspects of the jewelry store’s branding:

• Designed the store logo.

• Developed an identity page incorporating the logo.

• Created an infographic to showcase key store details.

• Designed a full-page advertisement to promote the brand.

  
  

Challenges and Solutions

Blending my creative vision with my classmates’ feedback, as they acted as my clients, was a challenge. Ultimately, I prioritized their suggestions to align the final designs with their preferences.

Process Overview

1. Logo Design:

   • Created an initial logo using Adobe Illustrator.

   • Incorporated feedback from classmates acting as clients to finalize the logo.

2. Identity Package Creation:

   • Manipulated the logo to create a cohesive identity package in Illustrator.

3. Infographic Development:

   • Designed an infographic about how to care for chocolate diamonds.

4. Full-Page Ad Design:

   • Created a visually appealing advertisement in Illustrator to promote the store.

     
     

Final Outputs and Results

• Gained hands-on experience in logo design, branding, and document creation.

• Enhanced my proficiency in Adobe Illustrator and ability to adapt designs to client feedback.